Most content strategies have a creation problem disguised as a volume problem. The instinct when content is not performing is to produce more of it. The reality is usually that the existing library is holding performance back. Thin content wastes crawl budget. Duplicate topic coverage fragments keyword authority. Outdated content erodes trust. Off-brand content confuses the topical signal you are trying to build.
A content audit is the diagnostic that precedes the strategy. It tells you what you actually have, what is working, what can be improved, what overlaps with something else, and what should simply be removed. Done properly, a content audit often produces more SEO value than several months of new content production.
This tool scores each piece of content across five dimensions: traffic, engagement, search rankings, strategic relevance, and recency. The scoring model produces an action recommendation for every piece: keep, update, consolidate, or cut. It is designed to be completed in a single session for a site with up to fifty pieces of content, and the CSV export gives you a working document you can use to brief a writer or SEO agency.
Add your content pieces above or load sample data to see the framework in action.
Score each piece across five dimensions and get an instant action recommendation.
Methodology
Each piece of content is scored across five dimensions, each worth a maximum of twenty points, for a total possible score of one hundred.
Traffic scores reflect monthly organic and referral sessions: twenty points for high traffic above one thousand monthly sessions, thirteen for medium traffic between one hundred and nine hundred and ninety-nine, six for low traffic between ten and ninety-nine, and one for minimal traffic below ten.
Engagement scores reflect time on page, scroll depth, and click behaviour. Content with high engagement demonstrates that it delivers genuine value to readers regardless of its traffic volume.
Rankings scores reflect average search position for the primary keyword or keyword cluster. Content ranking in positions one to three scores twenty points. Position four to ten scores sixteen. Positions eleven to twenty score ten. Positions twenty-one to thirty score five. Beyond thirty scores zero.
Relevance is a manual assessment of how well the content aligns with your current business focus, audience, and brand positioning. Core topic content scores twenty, adjacent content thirteen, tangential content six, and off-brand content zero.
Recency scores reflect the age of the content. Content published or updated within six months scores twenty. Six to twelve months scores fifteen. One to two years scores eight. Two to three years scores four. Over three years scores zero.
Action recommendations are generated from the score combined with relevance weighting. Content scoring seventy or above is recommended to keep. Scoring between forty-five and sixty-nine with high relevance is recommended to update. Scoring between thirty and forty-four with meaningful traffic is recommended to consolidate. Everything below these thresholds is recommended to cut or redirect.
How to use this tool
- Add each piece of content by title or URL using the input fields
- Score each piece across the five dimensions using the dropdown selectors
- Review action recommendations: keep, update, consolidate, or cut
- Use the filter buttons to view only pieces with the same recommended action
- Download as CSV to create your content audit working document