Generative engine optimisation is not SEO with a new name. The way AI systems decide what to cite, recommend, and surface is fundamentally different from the way search engines decide what to rank. Understanding the difference is one of the most important things a marketer or publisher can do right now, because the brands that build GEO authority in the next twelve to twenty-four months will be very difficult to displace.
AI systems build knowledge graphs. They identify entities, which are people, companies, and brands, and they connect those entities to topics, credentials, locations, and relationships. When someone asks an AI assistant a question, the system surfaces content from entities it has high confidence in, within the topic being asked about, with evidence that the entity is credible and the content is accurate.
This assessment scores your website across the five dimensions that determine AI citation readiness: entity clarity, topical authority, content depth, structured signals, and trust architecture. Each dimension contributes equally to your total score out of one hundred. The assessment takes approximately five minutes to complete and produces a prioritised action plan based on your specific gaps, not generic advice that applies to everyone.
Methodology
The GEO Readiness Score is calculated across five dimensions, each weighted equally at twenty points maximum, for a total possible score of one hundred. Scores are generated from self-assessment responses across twenty-five questions, five per dimension.
Entity Clarity measures how legibly your brand, people, and expertise are defined across your site and the web. High entity clarity means AI systems can confidently identify who you are, what you know, and where you operate.
Topical Authority measures the depth and consistency of your coverage within defined subject areas. AI systems prefer to cite sources that demonstrably own a topic rather than cover it occasionally alongside many others.
Content Depth measures the quality, specificity, and originality of your content. Thin, generic, or undifferentiated content is rarely cited. Specific, evidenced, opinionated content that answers real questions is the type AI systems surface.
Structured Signals measures the technical infrastructure that communicates content classification to crawlers and AI systems. Schema markup, sitemap quality, robots.txt configuration, and technical performance all contribute.
Trust Architecture measures the accumulation of external validation signals: backlinks from credible sources, third-party mentions, verified platform profiles, and verifiable social proof. Trust architecture is built over time and is difficult to replicate quickly.
How to use this tool
- Work through all five dimensions in order, answering each question honestly based on your current site state
- Use the tab navigation to move between dimensions or jump to any section
- Complete all twenty-five questions to generate your full score and recommendations
- Review your score by dimension to identify your weakest areas
- Follow the prioritised action plan, which is ranked by GEO impact with the easiest wins listed first