Recent issues

Google didn't announce a human writing comeback. They didn't have to. The market is already making that call. What E-E-A-T actually means for companies that went heavy on raw AI content, and what happens next.

The tagline is "Good advice shouldn't be a luxury." That is the public version. Here is the real story behind Canada With Purpose and why there are 18 sites coming.

The reflex is understandable. The timing, right now, is wrong. A case for rerouting Canadian ambition northward before the window closes, from someone who is building in Canada right now and selling into the US at the same time.

Generative engine optimisation requires a fundamentally different mental model. Here is the one I am actually using right now, plus the honest answer about what happens when the platforms disagree.

Everyone tracks customer acquisition cost. Almost nobody tracks it correctly. Twenty years of watching this pattern repeat tells me the problem is almost never the data. It is the scrambled egg underneath it.

Founder-led sales transition is the most predictable growth plateau in B2B. I know because I lived it. The problem is almost never the reps. Here is what is actually going on and how to fix it.

How I integrate executive advisory with growth marketing strategy, drawn from two recent engagements, the decision-grade economics framework I use, and the 90-day plan I run with new clients.