Years before demand generation and growth systems became my work, I was trying to solve a different distribution problem: how independent artists could get heard. EFA Underground Entertainment was part record label, part experiment, and part education in what it takes to move attention when the gatekeepers are not interested.
EFA Underground Entertainment.Rob T. Case performing at his final EFA show in 2007.
The music
“Dreams” — Everything Falls Apart, demo version.
“Got A Hit” — Everything Falls Apart, demo version.
Twenty-five years of showing up: in green rooms and at events, around media, business, and entertainment. The work has always come down to being in the room and building real relationships, and these are some of the people I have crossed paths with along the way. Actors, comedians, fighters, filmmakers, magicians. I bring a camera and try not to be weird about it.
Michael “The Count” BispingFormer UFC champion, July 2026.Forrest GriffinIsland Fan Con on Vancouver IslandClay GuidaMontreal UFC EventPJ PhilKitchener City Hall, OntarioTara ReidToronto Convention HallJohn O’HurleyNiagara Falls Convention CenterThe Big ShowNiagara Falls Comic ConRalph MacchioLondon Comic ConKen PageNiagara Falls Comic ConMarky RamoneNiagara Falls Comic ConDave FoleyIsland Fan Expo in Langford, BCJoe CrossPremiere of Fat, Sick and Nearly Dead 2Kate FlanneryNiagara Falls Comic ConRobin BlackOhio meet and greet with Chris LytleRic FlairThe Bauer Kitchen - Waterloo, OntarioBarbara EdenLondon Comic ConHafþór Júlíus BjörnssonIsland Fan Con in Langford, BCTellerRio Hotel & CasinoRon PerlmanNiagara Comic ConHenry WinklerLondon Comic ConPenn JilletteAt the Rio All-Suite Hotel & Casino in Las VegasChristopher LloydNiagara Falls Comic ConGeorge St. PierreIsland Fan Con - Vancouver Island
