Why Pipeline Quality Is a Better Growth Metric Than Lead Volume
Lead volume is activity wearing a growth costume. Pipeline quality (fit, intent, velocity) is the metric that actually compounds. Here’s what to track instead.
Performance
GEO is not SEO. Stop treating it like it is.
Generative engine optimisation requires a fundamentally different mental model. Here is the one I am actually using right now, plus the honest answer about what happens when the platforms disagree.
The CAC lie that is quietly killing mid-market growth teams
Everyone tracks customer acquisition cost. Almost nobody tracks it correctly. Twenty years of watching this pattern repeat tells me the problem is almost never the data. It is the scrambled egg underneath it.