Google didn’t announce a human writing comeback. They didn’t have to. The market is already making that call. What E-E-A-T actually means for companies that went heavy on raw AI content, and what happens next.
The reflex is understandable. The timing, right now, is wrong. A case for rerouting Canadian ambition northward before the window closes, from someone who is building in Canada right now and selling into the US at the same time.
How I integrate executive advisory with growth marketing strategy, drawn from two recent engagements, the decision-grade economics framework I use, and the 90-day plan I run with new clients.