Your AI Thinks You’re Brilliant. That’s the Problem.
AI models are trained to please you, and that makes them dangerous advisors. Seven phrases I use to get a straight answer instead of applause.
Strategy
The Week the Dashboard Became Optional
The headline was that AI got more autonomous. The real event was quieter: this week the industry shipped the plumbing that makes the dashboard optional, and everything priced on the screen is about to be repriced.
The future of marketing isn’t better content. It’s better timing.
The most important announcement this week was not a content tool. It was a timing tool. Most marketers will file it under automation. That is the wrong drawer.
Google didn’t say it. The market figured it out anyway.
Google didn’t announce a human writing comeback. They didn’t have to. The market is already making that call. What E-E-A-T actually means for companies that went heavy on raw AI content, and what happens next.
Why Canadian companies are still building for the US market first
The reflex is understandable. The timing, right now, is wrong. A case for rerouting Canadian ambition northward before the window closes, from someone who is building in Canada right now and selling into the US at the same time.
How to Integrate Executive Advisory With Your Growth Marketing Strategy
How I integrate executive advisory with growth marketing strategy, drawn from two recent engagements, the decision-grade economics framework I use, and the 90-day plan I run with new clients.